CTA pair variants for the dark editorial hero Variants of the selected action pair from option , on the same backdrop. All keep the primary/secondary hierarchy; they differ in how quiet the secondary action is and how "editorial" the shapes feel. Pill pair The secondary link becomes a ghost pill, matching options /. More balanced, but the two actions compete a little more. All text, editorial No buttons at all — the primary is an italic Fraunces link in the gold accent. Quietest option; leans hard into the wine-list mood. Sharp & uppercase Squared corners and letter-spaced caps read more print/menu than app. Pairs well with the italic headline by contrast. Cream pill + eyebrow link Swaps the gold fill for cream so the accent color is reserved for the secondary action, styled like the eyebrow above the headline. Segmented capsule Both actions in one capsule, like a reservation widget. Most distinctive, but the secondary action is easiest to miss. Coffee shop hero section Three directions for a fictional shop, "Solstice Coffee". All use Fraunces for display type and DM Sans for UI text; the palette stays in espresso browns and creams with one warm accent per option. Warm centered
Est. 2018 · Roasted in Portland

Slow mornings, good coffee.

Small-batch beans roasted in-house every Tuesday, pulled on a vintage Marzocco, and served without any hurry at all.

Open daily 7am – 4pm 212 Alder St, Portland Fresh roast every Tuesday
Classic and safe. The centered layout keeps the copy front and center, and the meta strip grounds it with practical info.
Split with illustration
Neighborhood roastery & café

Your corner of the morning.

Espresso, filter, and pastries from the bakery next door. Order ahead and skip the line, or don't — the line is where the regulars are.

★★★★★ 4.9 from 2,100 neighbors
Roasted in-house Next roast: Tuesday, 6am
More product-forward: the split gives room for a CTA pair plus social proof, and the illustration panel can later swap to a photo without changing the layout.
Dark editorial
Café · Roastery · Wine after five

Coffee worth staying for

A daytime café that turns into a natural wine bar at dusk. Same room, same records, different glassware.

Coffee 7am – 5pm Wine 5pm – 11pm 212 Alder St, Portland
For a moodier, evening-leaning brand. The italic serif and gold accent read more wine-bar than café — fits the café-by-day, bar-by-night angle.